Topaz Labs stresses that customers retain access to the products they purchased even if they choose not to purchase software upgrades. The company says that Mask, Sharpen, DeNoise and Gigapixel will require upgrade licenses this year. For customers who own multiple Topaz Labs products, the upgrades can be collectively purchased for $99.99. In 2020, the company will transition to paid upgrades, which will involve paying $49.99 for a year of upgrades following an initial first year of free major and minor upgrades. Topaz Labs says more than $8 million worth of free upgrades were claimed for major new products last year. We were not thoughtful enough about aligning our pricing structure with continuous improvement of our products. Make no mistake about it: this situation was 100% our fault. Although it started out with good intentions, our free upgrade policy ultimately prevented us from delivering the best possible products to you. We ended up with several different products that did similar things, which caused confusion about which tool to use. By hinging its revenue on new products rather than product upgrades, Yang says, 'we found that we weren't focusing as much as we wanted on improving existing products.' Yang explains that offering free major upgrades for its products was a way 'of acting differently than faceless corporations,' but that it ultimately had an unwanted effect.

Gigapixel AI, DeNoise AI, Sharpen AI and Mask AI are all affected by the change. The announcement was made by company CEO Eric Yang in a statement on Thursday. Topaz Labs, the software company known for offering free software upgrades, has announced a major change to its business model: customers will have to pay to upgrade several of the company's products starting in August 2020.

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